Structured data is meta data that you add to your site pages to give search engine web crawlers an insight into the content on your page.
This schema markup generator is a fool-proof form based tool where you select the type of schema (company, local business, blog post, breadcrumb, etc.) that you want to add to your page then based on your selection has relevant information for you to fill out. As you fill out the information, it provides you with the JSON-LD script to add to your page.
SEO Crawling/Auditing tools crawl your site and provide insights to help you improve your onsite SEO. They extract data and provide auditing for common SEO issues.
Screaming frog will find broken links and will show you what pages that the broken links are on so that you can fix. This tool also analyses page titles and meta descriptions and identifies if they are not the optimal length or duplicated. Another nice feature of Screaming Frog is that it generates XML Sitemaps while help search engines navigate your site. These sitemaps also include last modified, priority and change frequency. Screaming Frog also discovers duplicate content which is bad for SEO as it confuses search engines and forces them to choose which page with the duplicate content should be ranked first. Screaming frog views addresses which are blocked by robots.txt and X-Robot-Tag directives such as 'noindex' or 'nofollow'.
This web based tool generates a xml sitemap. I like this tool because it allows you to manually add in additional links to include with the links that it locates. This is a useful feature when there are pages that come from JavaScript based dynamically generated links that normal crawlers can't find.
Keyword research helps you to figure out what people are searching for, how many people are searching for it and how do they want that information shown to them.
AnswerThePublic gathers autocomplete data from Google then shows every useful phrase and question people ask which is related to your keyword.
Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.
Google Ads keyword planner helps you reach key words for your search campaigns. It has many benefits including the ability to discover new keywords, see monthly search, determine costs and create new campaigns.
Web Analytics helps you understand the user's experience after visiting your website.
Google analytics providers you insight into your target audience and demographic. It allows you to track data about how users access your site and once they are on your site, how they navigate through it.
Google Search Console helps you monitor, maintain, and troubleshoot your site's presence in Google Search results.