Mark Lynch


Blog


Writing

11 Tools to make your content stand out

As a software developer, it is easy for me to get carried away with the development related tasks when working on a web project. As I develop one feature, I am always thinking of ways on how to improve that feature or how to integrate that feature with other tools.
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Minimum Viable Product (MVP)

How I created a Minimum Viable Product for free (almost)

I wanted to validate market fit for a SAAS product that I wanted to create quickly with as little cost as possible. I selfishly wanted to create Prop-Man.ca to allow me to find someone in my neighborhood to mow my lawn for me during the times in the summer when I am too busy to do so myself. By creating the MVP, I am able to determine if others are looking for the same product as myself. Once product market fit is identified, I'll iteratively add functionality to add value.
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Search Engine Optimization

Using Search Engine Optimization (SEO) to gain organic traffic

Once I developed my Minimum Viable Product (MVP) for Prop-Man.ca, the next step was to create awareness of the site by generating traffic. Paid advertisements is the quickest way to do so, but I want to minimize costs as much as possible and want organic traffic first so that I can better identify user flow once users are on my site and figure out what content converts best to paying customers.
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SEO Tools

Free SEO tools to use

SEO Crawling/Auditing

SEO Crawling/Auditing tools crawl your site and provide insights to help you improve your onsite SEO. They extract data and provide auditing for common SEO issues.
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